Your adverts exist to communicate with your customers, and you’re communicating on two key levels: long and short term. In the short term, your ads are telling customers about the new product you’re anxious to sell, your Christmas sale, or the new branch you’ve just opened. If this was the only purpose of adverts,…
As a small business owner, it’s important to stick to your budget. Unfortunately, that can make things more challenging when you’re trying to update your establishment to increase business. Delis and bistros are changing — they offer the same great dining options, but the decor is more about the experience than simply comfort. If…
It is normal for you to run out of ideas when you have already launched several marketing campaigns in the past. You might try and force yourself to be creative, but nothing comes. Instead of doing the same thing you usually do when looking for inspiration, you can shake things up this time. There might…
Angel investors are often cautious about diving in too early when it comes to investing in early stage tech startups. They argue that it is highly risky and that there is little quantitative data on which to judge performance, even with the wonderful visualisation tools like MS Power BI we have today. Of course, this…
From the outside, a fibre-optic cable usually looks similar to any copper-wire cable, but what is inside the sheath can be very different. Cabling installers are often called for laying them hence it is important that they understand the differences between copper and glass. They need to develop suitable installation procedures for this new medium.…
Although 2015 was an amazing year for startups, there is still plenty more to come from the year we are just getting into. We are entering a period of unprecedented changes as internet technology matures and we begin a phase where we all reap the benefits created by the early pioneers. Some of these changes…
It’s completely daunting, but fortunately more people are turning to it. In short, start-ups are completely fashionable now, and it means that more and more people are becoming their own boss and reaping the rewards as a result. Of course, amongst the riches, freedom and everything else that is associated with a new business, there…
If the news stories are to be believed, we are entering an era where there is set to be a severe shortage of engineers. Of course, for anyone who has obtained a Masters in Engineering online or any other related qualification, this is music to their ears. After all, the likelihood is that not only…
You might already have a blog or an online presence, and you’re considering to monetize it. There are several proven ways to make a decent amount of money. Many successful sites started out small, and now they’re making millions. Mega sites with millions of monthly visitors monetize with several revenue models. Mashable, for instance, make…
As an international student if you’ve chosen to work whilst studying in the UK it shouldn’t be much of a worry to you. There is plenty of opportunities available for all so that you can use the wage you gain to help you out whilst you continue to study. International students can work up to…
