Your adverts exist to communicate with your customers, and you’re communicating on two key levels: long and short term. In the short term, your ads are telling customers about the new product you’re anxious to sell, your Christmas sale, or the new branch you’ve just opened. If this was the only purpose of adverts,…
It is normal for you to run out of ideas when you have already launched several marketing campaigns in the past. You might try and force yourself to be creative, but nothing comes. Instead of doing the same thing you usually do when looking for inspiration, you can shake things up this time. There might…
In this age of living in the virtual world there are still a lot of businesses and organisations sticking to their guns and either avoiding the world of digital marketing or trying to do it by themselves with little success and therefore assuming that it is just a storm in a teacup. It is important…
When you’ve been investing every cent of your livelihood into building your small business for years, it can seems frivolous to put dollars into marketing channels – not even knowing if there will be any return. If you want to up the ante and compete with larger businesses, you’re going to have to get your…
As the most popular search engine on the web, it’s no surprise that Google is the bread and butter of SEO strategy. Recently though, the feature Google Local Carousel has been raising eyebrows due to evidence that it confers high click-through and conversion rates —leaving some to determine what exactly goes into the relatively newfangled…
