Web Analyst Skills
The internet became a world of its own that now needs statistical surveyors and analyst for its user behaviors and preferences
Where here comes the need for web analyst, with the increasing demands for such position in today’s labor market, brick n mortar companies as well as totally virtual ones, are recognizing the needs and the benefits of having a web analyst however giving such position different tittles but they all end up doing the same job analyzing the who the what and they why for a given site in order to better serving of the users and company goals
But what makes a good web analyst?
The skills needed in a web analyst in general are:
• Detail oriented with analytical skills to explore data and discover pattern and trends
• Aware of business aspects to transfer business needs to analytics requirements and reflect the data to enhance the business
• Aware of marketing in terms of user behaviors branding tactics and campaigns
• Be knowledgeable of technical matters to act as a moderator between the business and the technical people
• Act as a change agent facilitating conflicting objectives, resources and viewpoints.
• Willingness to learn and acquire new skills
Now let’s dig deep in the issues that you should increase your knowledge about if you are interested in being a web analyst:
The good web analyst should be also aware of the following subjects:
• Traffic issues like traffic generation methods
• Page layout as placement of content elements on the page
• Navigation principles like menu sequencing issues
• Taxonomy issues for example: why users are interested in a certain part of the taxonomy?
• Copy issues guide lines for writing a web copy
Above all that the most important thing is to possess passion. Without the thirst to continually want to improve and learn. It has to go beyond trying to make money or living, it's having an understanding that if your business succeeds, then your team will succeed and ultimately YOU will succeed
Written by Mona Helmy Data analysis specialist