It is normal for you to run out of ideas when you have already launched several marketing campaigns in the past. You might try and force yourself to be creative, but nothing comes. Instead of doing the same thing you usually do when looking for inspiration, you can shake things up this time. There might be other sources of ideas that will help you.
You usually rely on your marketing team for ideas. They are experts in marketing, and they have launched successful campaigns before. However, just like you, they might also start running out of ideas. It does not mean that no one in your company has any ideas. You can look to your other employees for help. They might have something useful to offer. You might be surprised by what they have in store when you give them a voice. Some of these employees have been with the company for years, and they understand what the business stands for.
It also helps if you check the competition to determine how you are going to move forward. Do not feel guilty when using this strategy since it is common to study competitors all the time. Even significant brands use the same method. The point is for you to know what the others are doing right and what else you can do to improve your next campaign. You can start by analysing what they did wrong and improve on it.
Your previous campaigns
In fashion, trends that become outdated will eventually come back. It also happens in advertising. The ads that already succeeded in the past could be effective again if used this time. Therefore, you can look at your previous marketing campaigns that worked. Give them a new look and try using them considering the modern audience that you need to reach out to.
When your business focuses on family values and on responding to the needs of family members, you need to go out with your family. You need them to inspire you to think of your next campaign. Besides, given how busy you are at work, it might be time that you also go out with the people you love. You might not get any inspiration while you are on a trip with them, but you will feel energised to work hard for them.
Take the risk
You do not know whether your next marketing campaign will work or not. There are instances when you feel confident that things will work out the way you hope, but they do not. It is also possible that you come up with a crazy strategy that you think will most likely fail but it still does well. Therefore, getting inspiration from unusual sources is not a terrible thing after all. You can also look into advertising techniques that you have not done for quite some time, like banner printing. You might have been focusing only on your social media campaigns and forgotten to consider other methods.